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For many businesses, the world of Search Engine Optimization (SEO) can seem complex and overwhelming. While some try to manage it in-house, there comes a point when bringing in an expert makes strategic sense. Google, through its “Search Off The...
In a revealing court testimony, a Google engineer disclosed critical details about how Google’s search ranking algorithm operates, challenging the complexity often peddled by SEO “experts.” The testimony, from a U.S. Department of Justice (DOJ) antitrust trial, introduced the “ABC...