If you’re still slapping internal links on your site just to help Google crawl, you’re missing out big time. The Google leak from May 2024 dropped some major SEO bombshells, and it’s got everyone hyped about how internal linking can turn browsers into buyers. The top 1% of brands? They’re using links to guide shoppers […]
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In today’s digital world, images are not just design elements – they’re essential for content, engagement, and SEO. As more websites rely on AI tools to generate visuals, managing these images with proper SEO practices becomes even more important. From stock photos to AI-generated art, all visuals should follow search engine guidelines for better ranking […]
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Google’s AI Overviews (AIOs) are flipping the search game upside down, and Growth Memo’s groundbreaking UX study of 70 users gives us the first real look at how people interact with these AI-generated summaries. The findings are wild: clicks to websites are crashing, most users only skim the top of AI answers, younger searchers vibe […]
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Key Points Introduction to AI Max Google’s AI Max for Search campaigns, launched in beta globally in May 2025, boosts ad performance with AI-driven targeting and creative tools. Despite the playful naming (RIP Search Max), it simplifies optimization while retaining Search campaign control, making it a game-changer for digital marketers. Compare it to other solutions […]
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Calendly is a powerful tool for scheduling meetings and appointments, but its iframe-based embedding can make tracking form submissions challenging. Traditional methods like tracking button clicks or thank-you pages often fail due to iframe limitations. Our solution uses a Calendly event listener to push event data into Google Tag Manager (GTM), allowing you to track […]
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Ever felt like your Google Performance Max campaigns were a bit of a black box? You’re not alone. Many marketers love the reach and automation of Performance Max (PMax) campaigns, but they’ve been frustrated by a lack of transparency – it was often hard to tell which channels or search queries were driving results. The […]
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Picture this: you’re chatting with a super-smart assistant who knows every product in a store. You ask, “What’s the best desk for my tiny apartment?” and get a tailored recommendation with a buy button, all without leaving the conversation. This isn’t a far-off dream – it’s the future Shopify and OpenAI are building. Recent code […]
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When it comes to building a website, one of the first decisions you’ll face is choosing the right CMS. It’s not just about putting a site online – it’s about how easily you can manage content, make updates, and grow over time. Many businesses find themselves torn between going for a custom CMS or picking […]
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The SEO landscape is shifting fast, with AI Overviews, Google updates, and new tech redefining digital marketing. As marketers, we must adapt to maintain visibility and drive traffic. From AI-driven traffic drops to exciting e-commerce innovations, this blog explores the latest trends, their impacts, and practical strategies to succeed in 2025. Let’s get started! AI […]
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